Financial planning done right, created

by and for the digitally

native generation

The process, principles, and tools behind what we do

The old way of doing financial planning

  • Gather paper copies of all your quarterly investment account statements, and fax or snail-mail them to your financial advisor
  • Tell them what age you would like to retire at (because that’s all that matters in financial planning, right? *eyeroll*)
  • A month or two later, receive a massive 300-page binder full of confusing charts and graphs that aren’t really explained to you, don’t tell you much about what you actually need to do, and ignore half of your initial questions that you came to get answers for
  • Buy some kind of expensive and overcomplicated financial product to “implement” with them that even your advisor doesn’t really understand but supposedly solves all of your problems
  • Put the binder on a shelf in your home office and forget about it. Once every year or two, maybe have a brief meeting to review your portfolio while your advisor tries to sell you another expensive annuity, variable universal life insurance policy, non-traded REIT, or front-loaded mutual fund that you don’t need

This might be fine for your grandfather working with his golfing buddy at the traditional wealth management firm, wearing fancy suits and meeting up in the expensive downtown office with walls full of leather-bound books that smell of rich mahogany. But for the rest of us, we think there are better ways of doing things in the modern world.

The Next Gen approach to financial planning

We believe that financial planning should be:

  • Centered around the real people whose lives are impacted by financial decisions
  • Values-driven (yours, not ours!)
  • Focused on questions that actually matter
  • Thorough
  • Action-oriented
  • Tech-empowered
  • Ongoing

Once we have a clear picture of where you are now and where you’re going, we’ll create a clear step-by-step action plan together. As life happens along the way, we’ll be right by your side to keep you on track.

Our shared client portal helps make sure that we each always know exactly what needs to be done to transform your vision into reality, and our annual service calendar serves as a backstop to make sure we don’t ever let important financial planning topic areas slip through the cracks and go too long without review.

Our core philosophy of what financial planning should be revolves around 7 principles:

Principle #1

People over numbers

A good financial plan covers a wide range of topic areas including cash flow, tax planning, estate planning, investment analysis, risk management, and many others. What makes a good plan great, however, is ensuring that all those decisions are aligned with the core values and life goals of the real people behind the spreadsheets. We don’t optimize for maximizing net worth, we optimize for maximizing life impact and the probability of accomplishing the things that are most important to you. We truly care for our clients and love the impact that we can help create when they’re open to deeper dives.

The Current Retirement Landscape in San Diego

Principle #2

This is an ongoing process

Any document or spreadsheet built as a “financial plan”, no matter how thoughtfully constructed, will be limited. Life throws curveballs, and people change over time. It’s impossible for future projections to account for whatever the actual inflation rate ends up at 17 years from now, or how the tax code will change, or the new direction you take later in your career, or the amount of financial support you may provide to your parents in their later years. Flexibility is an important consideration in all financial planning decisions because the future is unpredictable, and a financial plan isn’t something that we can just knock out one time and be done with. The plan is not the plan, the process is the plan.

Principle #3

Action over analysis

The days of those old 300-page binders full of charts and graphs printed out from financial planning software are (thankfully!) over now. Nobody ever knew what they were supposed to do with those things anyway. Running the numbers to create long-term projections is a useful way to make more informed decisions about the likely outcomes of comparative paths, but we know from the start that those numbers can’t possibly be perfect. Even if they are perfect, they’re useless if the underlying assumptions about our actions don’t end up coming true or if we don’t take concrete steps together to make it happen. So we do our best to focus on accuracy rather than precision in our analysis, and to focus on action over analysis. We’re your partner in helping you get organized and actually finish the things you need to do, rather than just serving as a calculator or a sounding board. To support this approach, we’ve built a portal with shared access for clients to see current action items and everything coming up on our annual service calendar.

Why Switching Your Financial Advisor Could Be the Best Decision for Your Future
The Next Gen Difference

Principle #4

Financial planning is for everyone

We started this firm as an alternative option to traditional wealth management firms focused on retirees with multi-million dollar account minimums. Some of those firms do great work, but they’re not accessible to people who are still early in their journey to build wealth and their service models aren’t a fit for younger clients with completely different financial planning concerns than their grandparents. We vehemently disagree with most of the industry that people in their 20’s – 40’s don’t need financial planning services simply because they generally don’t have as much to invest or are far from retirement. In fact, we think there’s much more opportunity to set people on the right path and have a bigger impact by starting earlier.

Principle #5

Open communication is critical

We want to hear all about your dreams, goals, successes, and challenges. It’s not our place to tell you what we would do in your situation, but rather to ask great questions to help you uncover your goals and make more informed decisions about how to get there. Remember that every life decision is, at some level, also a financial decision. Personal finance is personal, and no topic is off-limits. It can sometimes feel a bit awkward at first to get “financially naked” with someone, but it really does help us to ensure that we’re aiming in the right direction with our recommendations.

Principle #6

We do what works

We believe in an evidence-based approach to investing and other financial planning topic areas. Every member of our team has the education, experience, and demonstrated expertise to provide qualified and appropriately thorough advice. We don’t pretend to have magical insights about timing the ups and downs of financial markets, or go along with the latest trends on social media, or jump at every hot new insurance or investment product that comes out. Professional development is a high priority and an ongoing effort for our team.

Principle #7

We are 100% fiduciary and fee-only

We are only paid directly by our clients, so you can have confidence that we’ll never make a recommendation for a specific financial product or course of action because we benefit from you doing so. Our transparent flat rates are based on the complexity of your situation, covering both financial planning and investment management services regardless of account size.

Here are a few of the major topic areas we’ll cover together while creating your financial plan together

Comparing the options

See a few of the reasons that we stand out
Do It YourselfRobo-Advisor (Betterment/Wealthfront/etc)Traditional RIAs/Wealth ManagersInsurance-based Advisors & Commissioned BrokersFriends & FamilyOnline Courses (Udemy/Coursera/etc)Personal finance books/podcasts/blogs
Financial planning services
Proactive guidance on wide-ranging financial questions
Integration between financial topic areas?
Thoughtful discussion of life goals, values, & how they affect finances??
Detailed projections with advanced tools to make more informed decisions
Evaluate tax planning opportunities
Review employee benefits and provide open enrollment guidance
Student loan planning
Develop plan to pay down credits cards, auto loans, and other debt??
Cash flow modeling??
Coordinate with other professionals (tax preparer, attorney, etc)
Equity compensation (ISO, NQSO, 83b, etc) review and strategy
Step-by-step action plan with accountability partner?
Fiduciary standard to act in your best interest at all times
Save time by outsourcing analysis
Assistance from well-qualified, experienced, credentialed professionals
Transparent & flat pricing based on complexity and needs
Financial plan that includes assets not managed by firm
Investment management services
Broad diversification?
Tax-efficient investments
Guidance selecting account types and contribution rates
Use of low-cost passive index funds
Counseling through turbulent markets to help keep you on track??
Tax loss (or tax gain) harvesting
Periodic rebalancing to maintain your intended allocation
Personalized portfolio aligned with your financial plan
Research-backed methods to determine asset allocation
Performance reporting to measure progress over time
Save time by outsourcing portfolio management
A trusted, knowledgeable, experienced partner to ask personalized questions
Provided by credible professionals??
Independent sources free of affiliate links or product sales commissions??
Wide-ranging, informative, and accessible personal finance content?

The information presented above is believed to be factual, broadly representative, and up-to-date, but we do not guarantee its accuracy and it is not intended as a complete analysis or a recommendation. Please consult our Form ADV and additional details on the SEC’s website at to learn more about the services provided by Next Gen Financial Planning. Always review any firm’s disclosure statements and regulatory filings before doing business with them.

Modern tools to make your life easier and keep us organized

Less time logging in to multiple accounts, sorting through old emails, and trying to find the important parts of that old 300-page binder. More time on the conversations and the actions that truly matter.


Live tracking of all of your financial accounts in one place! We use RightCapital as our primary financial planning software to help us organize your financial life together, as well as run detailed projections to make more informed decisions about expected outcomes.

Altruist is an all-in-one modern investment platform that helps us provide you with access to commission-free trading, digital account opening in seconds, simple transfers, lower costs, performance reporting, smart rebalancing features, and a beautiful user experience.

Our shared client portal custom-built on

All of the financial planning and analysis in the world won’t matter if we don’t actually get things done together. We built a shared client portal to help you stay on top of clearly-stated action items, give you better visibility of what we’re working on for you in the background between meetings, enable easy in-context communication, securely share files, and keep track of upcoming topic areas to be reviewed throughout the year. Check out this preview of a demo version.

Frequently Asked Questions

Next Gen Financial Planning is a relatively recent approach to personal financial planning that seeks to equip investors with the tools and strategies needed to make sound financial decisions based on their individual circumstances. It is focused on integrating all aspects of an individual’s financial life, allowing them to prioritize their short-term and long-term objectives with greater clarity. Unlike traditional models, it takes into consideration human behavioral factors such as emotion, which can often lead to maladaptive decision making when it comes to money. NextGen Financial Planning has the potential to revolutionize traditional practices and ultimately assist individuals in planning for the future more strategically.

A financial plan is a detailed proposal to help manage one’s current and future finances. It generally outlines income, expenses, investments, insurance and retirement strategies, while looking ahead to provide financial security. A good plan should be tailored to an individual’s needs, goals, and intended time frame. Developing a strong financial plan allows individuals to gain insight into their own finances and make informed decisions about spending, saving and investing for the future.

Knowing when to hire a financial planner requires you to look at your overall financial situation. Start by deciding whether it’s in your best interests to research and manage your finances yourself or if you would benefit from professional guidance. Think about where you are currently in regards to saving, retirement planning, and debt management and consider what goals you have for the future. If the thought of managing your finances provokes fear or confusion, a financial planner can help guide you through making responsible decisions that will best serve your needs both now and in the future.

Yes. Financial planners can offer advice about investments, savings accounts, insurance policies and other issues related to personal and business finance. They are knowledgeable about tax laws, estate planning and budgeting that may be beneficial to you and your family. You will have peace of mind knowing that a skilled professional is looking out for your financial health.


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